Monday, 11 June 2012

BRAND OF THE WEEK: It's About Time

A childhood fascination with watches has become a full-time career for jewellery designer Robin Frances. Fond childhood memories of her father bringing home interesting timepieces ignited Robin’s desire to collect watches. A curiosity about the mysterious interior of the inner mechanisms of her watches spurred Robin to remove the watch casings to investigate further. The collection of cogs, wheels and rubies dotted throughout the intricately crafted Swiss movements discovered within was like stumbling upon a Lost World. It was this discovery that motivated Robin to showcase the hidden inner beauty of her watches. 


The popularity of French cuffs inspired Robin to transform her timepieces into cufflinks, from which her brand, It’s About Time was born. The majority of watches used are vintage - from the 1920s to the 1960s.

The cufflinks are sold in pairs, so Robin has her work cut out for her trying to match the inner mechanisms of the vintage watches she sources. Sometimes pairs differ slightly (although it is often challenging to spot the difference two mechanisms). However, no two pairs are alike, which adds to the unique charm of these cufflinks, ensuring that they are really one-of-a-kind pieces.


Watchmaker inscriptions appear on most pieces and include renowned names such as: Benrus, Bulova, Gruen, Hamilton, Omega, Waltham and others.

Each set of cufflinks is impeccably presented in a lacquered wooden box and comes with a Certificate of Authenticity making them the ideal unique gift for someone that is difficult to buy for.


How are they made?
Each timepiece mechanism is set on a hinged sterling silver cufflink shank. 

Caring for your cufflinks:
To keep your cufflinks in tip-top condition, store them in their presentation box when they are not being worn to prevent dust from collecting in the fine mechanisms. Any dust that accumulates over time can be removed with a small, soft brush (such as a cosmetic brush or paint brush).

What other customers are saying:
“I love the Cufflinks and my Fiancé loved them as well. He has made several comments about cherishing them for a lifetime, as well as mentioning, it’s something he can pass down to the next generation, when that time comes.”

BUY NOW and receive FREE DELIVERY on any It's About Time Cufflinks purchased before 5pm Fri 15 June 2012. Simply enter code TIME when you place your order.

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