Sunday, 2 December 2012

BRAND OF THE WEEK: Moleskine


Moleskine products represent, around the world, a symbol of contemporary nomadism”. Moleskine.


Great artists and thinkers such as Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin were the inspiration behind the classic black-covered Moleskine notebook. A small French bookbinder used to produce a simple rectangular black notebook with rounded corners, an internal expandable pocket and the signature elastic page-holder. For over a century, this artisan book maker supplied a number of stationery shops in Paris, where many of these artists shopped and purchased their notebooks. These notebooks became constant companions to this set of artistic avant-garde icons, capturing their innermost thoughts through notes, stories and sketches.
 

By the 1980s, these little black books had almost become obsolete, but their scarcity had been noticed. Bruce Chatwin shared the story of the little black notebook in his book, The Songlines. The shop where he usually purchased his notebooks from in Paris only had a few books left. After offering to purchase 100 notebooks (enough to last a lifetime) he soon learned that the bookbinder who made the books had died and the company had been sold by his heirs. It was Chatwin who named this notebook Moleskine after the French name, carnets moleskines which referred to the black oilcloth binding.

A decade later, in 1997, a small Milanese publisher revived this iconic notebook and named it Moleskine. The Moleskine brand has built a reputation on good, old fashioned quality and the range has been extended beyond the humble notebook to include diaries, planners, stationery, bags and other office accessories, as well as the popular Passion Journals.
 

Despite the dizzying pace our world moves at today and the constant evolution of technology, Moleskine has forged a firm place in the hearts of people who appreciate quality, and the simple pleasure found in the smell of paper.

BUY NOW and receive FREE DELIVERY on any Moleskine product purchased before 5pm Mon 10 December 2012. Simply enter coupon code MOLESKINE when you place your order.

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