Friday, 28 April 2017

Why I do what I do: Caroline Fenton, Avidiva

Caroline Fenton's passion for natural baby products started after a traumatic experience when her own son was born. Here's Caroline's story of why she does what she does...

1. Tell us a bit about your job and how you got to where you are now?
I own and manage my online baby boutique at 
It all started as a unique and personal collection of gifts and goodies for little ones. When my son was born early at 30 weeks, we spent 3 months in NICU before we were allowed to bring him home. The journey we went on was pretty epic, full of challenges and lots of unknown. No new mum journey is easy but this really was a way to be thrown in at the deep end! With lots of time spent researching and sourcing natural products, looking into what really is best for bub, I wanted to share this with other mummies. We now have a range of gift boxes, support local businesses as well as source globally to bring you a beautiful collection of all natural baby products and gifts.

2. What do you love most about your job?
The fact that I am my own boss! I source the products, chat with the brands, decide whether or not to take on new lines…I have learned so much about marketing. About social media. About web techy stuff. It’s amazing just how many hats you need to wear… but I really do love it all! It’s not easy, and it’s certainly been a challenge, but it’s a great one!

3. What’s your life mantra? 
Don’t let anyone dull your sparkle. Cliché maybe, but all too true! We are all full of this positive energy and natural want to succeed and be happy. But all too often we compare ourselves to others, or doubt our own abilities. Just keep on going, and keep believing, and don’t let anyone (including yourself!) tell you otherwise!!

4. What else would you be doing if you didn’t do what you do?
I would either be teaching English or working in Marketing somewhere. Or maybe completing by Masters in Psychology. See, I’m undecided! Who knows what I would be doing…

5. What’s the best gift you’ve ever received?
Oooh a toughie. Not all too exciting but a purse from my sister. A really lovely real leather wallet that was just what I needed, but I wouldn’t never have treated myself to!

6. What’s the best gift you’ve ever bought someone? 
Even tougher! Probably a set of garden mugs for my Mum! She is forever out in the garden, and they have this awesome little lid on to keep the flies away and then use for your biscuits too! Plus they had some lovely garden flower design on. Can you tell I was pretty chuffed?!

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