"'People don't care how much you know until they know how much you care.'
In business there are so many people spruiking themselves as experts. Buy my course. Do my program. Learn my secrets. But people actually want to know you care about them first. This reminds me that in everything I do ot must come from a place of caring; not what's in it for me."
Annette Densham is an award winning PR specialist working with startups and micro businesses. Learn more about Annette at www.publicitygenie.com.
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