Wednesday, 31 October 2018

How to build a successful website tip #16: Focus on your customer

The number one thing to remember when preparing to design your company's website is this: Your opinions don't matter, only what the customer feels and experiences.

Many business owners design their website to suit their tastes and preferences. Your website is not for you, it's for your audience. You need to design with your audience in mind, not yourself.

If you build from the customer experience standpoint, you're far more likely to see success.

Sacha Brant is a business owner who works with peers to help build their businesses from startup to stardom. Sacha knows the importance of starting your business off right and surrounding yourself with the right people. With over 10 years of corporate experience, she’s worked with many entrepreneurs and brands to establish credibility and boost sales. Sacha is into her 3rd year running Sassy Lasses and has recently begun the Empowerment Pride – an online entrepreneurial empowerment group. She looks forward to keeping entrepreneurs and business owners moving forward for years to come. Connect on Facebook, Twitter and Instagram @Deathbysassy

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Monday, 29 October 2018

HALLOWEEN IDEA: Spider Treat Bowls

The only spider kids won't run away from!

How to build a successful website tip #15: Focus on your forms

If you want to increase conversions and improve the usability of your website, ensure all forms are present at the top of your landing pages and feature a clear, concise call to action. Not only is a short form more likely to be filled out by web visitors, but a clear call to action doesn't confuse visitors. They know what they are supposed to do, whether it's filling out the form, calling your business, or clicking on a button to make a purchase. 

This tip was kindly shared with us by Keri Lindenmuth from KDG, a leading provider of web design, custom software development for businesses, and small business IT support for over 17 years. Connect on Twitter: @kyledavidgroup or on Facebook

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Sunday, 28 October 2018

HOT SPECIAL: Beef Cuts Poster NOW $130 (was $169.95)

Just imagine this cool, retro-style Beef Cuts poster displayed in your kitchen or living space. Printed on high-quality canvas. While stocks last.

Friday, 26 October 2018

Why you need to start your Christmas shopping now

The older I get, the more I love Christmas. It does help that I have two young children who look forward to this magical time of the year as much as their birthdays – the anticipation of Christmas is unavoidable in our house. I have also worked in retail for many years, where Christmas planning starts months in advance and perhaps it is this planning that kicks my excited anticipation of Christmas into overdrive. On the flip-side, I am fully aware of how stressful Christmas can be – financially and emotionally. Just thinking about how many presents need to be bought, what food needs to be purchased and prepared (and how much money this all costs) can send anyone into a state of overwhelm. Not to mention spending precious holiday time with challenging relatives. The only solution is to plan early. By getting all the boring (and expensive) stuff out of the way, you free yourself up to enjoy the fun festivities of Christmas, like parties, carols, etc. 

Do these five things NOW to make your life easier in December:

1. Plan what you need to buy for who
Think of at least a couple of options for your recipients so you have a back-up plan if your first gift isn’t available, or ends up being out of budget. 

2. Set a budget (for gifts, food and decorations) and spread out the cost over the next couple of months. Don’t leave all your purchasing until December (unless you think some of your purchases will go on special), or your credit card bill will be insurmountable in January. Once you’ve worked out your budget, this will also motivate you to stop spending money on things you don’t need until after Christmas (or add them to your Christmas Wish List!)

3. Get overseas gifts in the post by beginning of December
Posting a parcel to the UK usually takes 6 working days to arrive, but over the busier Christmas period delivery time will increase. The best bet is to get your parcels away at the beginning of December, when hopefully the queue in the post office is also shorter. This means that the sooner you start shopping for gifts for family and friends overseas, the better chance you have of meeting this deadline. 
Use Australia Post’s Delivery Calculator to work out delivery times for overseas and in Australia.

4. Shop around and save
There’s nothing worse than running around, fighting the crowds trying to purchase gifts days out from Christmas. This is when the risk of impulse buying is at its highest. The earlier you start your shopping, the more time you have to browse shops (local and online) to get the best prices for the gifts on your list, and maintain your budget. 

5. Don’t limit your shopping to gifts
Stock up now on other Christmas purchases, such as food, booze, gift wrapping, cards and decorations – even your outfit for the Christmas party. 

The more you can purchase now, the more free time you’ll enjoy in December so you can actually make the most of the Christmas festivities by being able to relax, socialise and stay away from the shops. 

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How to build a successful website tip #14: Simplicity + Optimise

1. Simplicity is key

"There’s a popular saying that true creativity is making the complex simple – this is a saying that you should live by when you’re building a website. User experience is key when it comes to designing a website, if a user finds your website too stressful or complicated to use, they won’t stay around for long, they will leave, and look for something to satisfy their needs elsewhere. Keep your website simple, make it easy to navigate and easy for the user to find what they need."

2. Optimise it for SEO

"A website is useless if nobody can find or access it. You need to ensure that your website appears on the search results pages of Google when people search for things relevant to your site. Optimise your site for the right keywords, and make sure it is technically sound to ensure that people are able to find it. It may take time before you get it to rank highly, but it is important that people are able to find it, so invest some resources in SEO when building a new site."

Steve Pritchard is Digital Marketing Consultant at, a health insurance comparison site. Connect with Cuuver's on twitter @cuuver

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Thursday, 25 October 2018

How to build a successful website tip #13: Keep it simple!

The best way to build a great website is to keep one overriding factor in mind: simplicity. 

Everything about your website should make life easier for your visitors. The design should be simple so they don't get overwhelmed. The navigation should be simple so they don't get lost. Even your offerings should be simple to make their decision-making process easier. If simplicity is your guiding factor, you'll make a great website.

Dann Albright is a freelance content strategist and creator specializing in generating demand and leads for B2B SaaS organizations. Learn more about Dann at

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Wednesday, 24 October 2018

HALLOWEEN IDEA: Halloween Mask

No costume, no problems! Make your own, like these cool masks that you can even colour in yourself. This is an inexpensive, quick costume idea that will even keep the kids busy while they colour them in - win win!

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How to build a successful website tip #12: Tyler Hanna's Top 5 Essentials for every website

Here are the top five things that Tyler Hanna from creative agency, 8-bit Rex recommends every website have on its home page:

1. There needs to be an offer “Above-The-Fold”. Meaning the website needs to offer something of value to the viewer immediately upon the viewer landing on the home page of the website.

2. There needs to be an obvious CTA (Call To Action). A website viewer needs to know immediately how they can purchase your product/service. For example, “Buy Now” or “Schedule A Free Consult”.

3. There needs to be images of success or testimonies. Social proof is the most powerful marketing tactic that you can leverage. There needs to be someone else besides you to tout your business’ offer.

4. There needs to be a bite-size breakdown of your revenue streams. Further down your home page, customers need to know all the services/products that they can purchase from you. This makes your product/service offerings explicitly clear.

5. There needs to be very few words. Don’t confuse or force customers to read a ton of unnecessary text. Simply let customers know 1. What you offer 2. How it will make their lives better and 3. What they need to do to purchase it.

8-bit Rex is a creative agency in Minneapolis, MN that specializes in digital marketing, branding, and strategy. Combined, the two founders have approximately 15 years of digital marketing, branding, and strategy experience. Connect with 8-bit Rex on Facebook, Twitter and Instagram

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Tuesday, 23 October 2018

HALLOWEEN IDEA: Creepy Spiders

This is a fun, inexpensive decorating idea that can be used anywhere in the house. Do it after the kids go to bed and watch them jump out of their skins the next morning...tee hee;-)

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Monday, 22 October 2018

HALLOWEEN IDEA: Lollipop Ghosts

How cute are these little guys? And they're super simple to make - just grab some lollipops, a box of tissues and your ribbon of choice. So easy the kids could make them with you! 

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How to build a successful website tip #11: Guide visitors around your site and maximise Call to Actions

It's all about driving visitors to your next piece of helpful content on your site, and guide them towards lead capture. You want your visitors to feel they are obtaining useful information, to a point where they are motivated to speak with you. Several subtle, yet easily accessible Call To Actions on every page are vitally important to encourage them to reach out.

Tim's company, ISL, recently launched their website, which Tim personally built out all of the content (not design). 

Tim Bailey is a passionate Sports Business Development executive utilizing ISL‘s services in order to market the sports and brands we all love. Connect with Tim here

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Sunday, 21 October 2018

HALLOWEEN IDEA: Band-Aid Biscuits

Looking for an easy Halloween party food idea? These biscuits are are realistic enough to be pretty gross! Just grab some waffers, white icing and strawberry or raspberry jam. And don't forget to display with the Band-Aid box! The kids will love these!


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HOT SPECIAL: Hip Flask - Booze Pour Homme NOW $10 (was $19.95)

This funny little hip flask is a great gift for anyone who likes their spirits. It's also the perfect pocket size.

Saturday, 20 October 2018


These cute little lanterns are easy to make - just grab a bandage and some googly eyes and you're set! These can be filled with a tea light candle, but a safter option is a battery-powered tea light. They would look great along a pathway, or as a table decoration clustered together like these ones:-)


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Friday, 19 October 2018


It's less than 2 weeks to Halloween (Weds 31 Oct). As much as I try to resist Halloween each year, it's becoming increasingly harder with a 6 and 4 year-old in our family. You know what they say, "if you can't get out of it, get into it!". This year I'm on the look-out for easy, fun, inexpensive Halloween food and decoration ideas. Here is the first of a few of my favs...

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Wednesday, 17 October 2018

How to build a successful website tip #10: HTTPS, Hosting, SEO and Design

Keep your customers happy and personal data secure.

2. Host 
Think carefully about a web platform e.g. shopify, wix or squarespace. It’s much easier to create something stunning yourself for under $300.00 AUD a year instead of paying an agency $6000 just for a build.

3. SEO
Focus on developing great content, keyword rich pages and building authority and links in your space. These signals all put you in the Google good books. In time, you’ll receive more organic traffic to your site.

4. Design UX (user experience)
Focus on the customer journey, make it easy for them to learn about your brand, purchase products, contact and link out to other relevant branding areas e.g. socials. When you’re building a page actually think - what value is in this for the customer?

Josh is the Director for STLTDFX, a unique collection of limited pieces of art and series streetwear garments, inspired by automotive influences and design. Connect on Instagram @stltdfx. 

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Monday, 15 October 2018

Lunchbox Ideas: Choc Chip Cookie Monster Recipe

It's the first week back at school after the holidays. If you were scrambling for things to put in your child's lunchbox this morning, try Ocea Marie's healthy cookie recipe...

"I would buy so many cookies from the bakery section at the supermarket. It was ridiculous! As our eating habits changed and we developed a healthier relationship with food, finding cookies that weren’t filled with nasties became a challenge. So I took to the kitchen and after much ‘toddler testing’ here is what I call the ‘Choc Chip Cookie Monster Recipe’. It’s a perfect guilt-free treat to satisfy a craving and fits neatly in a lunchbox!" - Ocea Marie


  • 1 cup Almond Meal
  • 1 cup Oats
  • ¼ cup Coconut Oil
  • 3 Tbsps Pure Maple Syrup
  • ¼ tsp Sea Salt
  • ½ tsp Baking Powder
  • 2 tsp Vanilla Extract
  • 150g Chocolate Chips

1. Preheat the oven to 160°C 
2. Blitz the oats until they have ’flour’ like texture.
3. In a medium bowl, whisk together the almond meal, oats, salt, and baking powder, then add the coconut oil, maple syrup and vanilla extract. Mix well until all the ingredients are wet.
Fold in the chocolate chips. 
4. Using a rounded tablespoon, scoop up the batter and then roll into balls, drop the cookie batter onto a baking pan lined with baking paper.
5. Bake for 12 – 15 minutes, until the edges are golden brown. 
6. Allow the cookies to cool on the baking pan. You can eat them while they are warm, be mindful that the melted chocolate chips are hot! I actually prefer the taste and texture once they are at room temperature.

TIP: Double the batch and freeze the extras, this is always my intention but never happens.

Ocea Marie is a Wife, Mumma, Nonna, entrepreneur, writer and eternal optimist dedicated to helping you live, love and create a little more abundance every day. Learn more at

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Friday, 12 October 2018

How to build a successful website tip #9: Engage your audience with colour

"I am a firm believer in choosing colours that reflect your brand personality. Your website says a lot about who you are and colours are a great way of reflecting this. 

You need to know and understand your audience. Who are they and what are they looking for? Then work around that. Will the colours and themes work for your target market? Are they likely to engage with this content? While we need to focus on our personal brand, we also need to ensure that our audience will like our themes too." - Caroline Naguib

Caroline Naguib is a designer and PR expert. She is the co-owner of Infomatrix PR, a brand consultancy that helps businesses tell their story.

Caroline studied at the prestigious Enmore Institute and currently design websites, newsletters, merchandise and more for businesses. 

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Thursday, 11 October 2018

Healthy school lunch box ideas to have kids Eating Like A Pro

With kids returning to school soon, are you wondering if the lunch and snacks in your kids lunch box are the best and healthiest option? Anyone, including schools, might turn to the pre-packaged option when time is tight, and those are frequently full of hidden sugars and unhealthy fats.

The secret to packing a healthy, nutritious and simple lunch box is to make sure you are using real, fresh food and allowing a little extra time in the kitchen to prepare.

Below are some simple and healthy lunch box ideas from Eat Like A Pro by Beko and FC Barcelona’s nutritionist that will help you prepare delicious and nutritious breakfasts and snacks that will have the entire class envious.

Beko is a Main partner of one of the world’s greatest football clubs, FC Barcelona, so we know what the best athletes in the world eat to help inspire healthy eating habits in kids. Beko’s Eat Like A Pro recipes are created and approved by FC Barcelona nutritionists and are simple to make, helping parents take the challenge out of packing a healthy lunch for the little ones.

1. Make kids go nuts with fruits and nuts

The most natural, nutritious, and quick alternative for a snack is always a handful of seasonal fruits mixed with a nuts* such as almonds, walnuts, and hazelnuts to fuel your child’s day. The fresher the fruits and nuts, the better and try to avoid pre-roasted, salted or seasoned nuts as these have hidden and unhealthy additives.

No matter how many times brands write “all-natural” on their juices, bottled fruit juices are never the same as the fruit itself. Juices are typically rich in added sugars and receive heat treatment that destroys their vitamins. If the time and energy to squeeze the juice out of fruits seem like too much work, remember, you can always serve them whole or sliced up instead.

Sliced is one of the most fun ways to serve fruit because you can make your own creations out of it! Try arranging fruits and nuts to make shapes or faces, or you can even turn the nuts or seeds into a paste, like tahini. Grated coconut is always a fun ingredient and adds that element of yum to any banana or apple.

*Always check with the school on their allergy policies before including nuts in a lunch box.

2. Don’t forget the good ole’ sandwich

Sandwiches are a classic lunch box addition. Not only are they quick and easy to make but with the right ingredients they can be nutritious and healthy too. The way to a healthy and delicious sandwich starts with the bread. If you’re not making your own, we suggest you buy your bread from the bakery and make sure you’re picking a loaf made from wholegrain flour that has gone through a slow fermentation process.

Now comes the fun part: the filling! Avoid processed products like cold meats, commercial sauces, and jams or hazelnut cream. Instead, use fresh and natural ingredients like:

  • Guacamole
  • Hummus
  • Homemade nut pastes or fruit spreads
  • Fresh goats or sheep cheese with a spoonful of raw honey
  • Rocket or spinach.

With a little bit of imagination, you’ll be able to come up with lots of personalised sandwich designs for your kids and with a little added time and effort, you can prepare some envious lunch boxes.

Whatever recipe you choose, just remember these top tips:

  • If you use flour, make it wholegrain
  • If you want to sweeten things up, use natural ingredients like fresh or dried fruit (dates, dried apricots, raisins), cinnamon, vanilla, carob, or honey
  • Organic, unprocessed foods are always better than pre-packaged or processed options.
  • By following the above tips and using fresh and healthy ingredients, not only will you have your children eating like pros, but you’ll be prepping lunch boxes like a pro too!

Beko is the international home appliance brand of Arçelik Group and offers a wide range of major home appliances. Beko is No.1 in the European free-standing white goods market and the second largest home appliance brand in Europe in the white goods sector, and has been the fastest growing brand in the overall European market between 2000 and 2016.

For Beko, the smart generation is the greatest source of inspiration in pioneering future solutions. Beko offers a range of smart solutions to cater to the needs of different people, cultures and ways of life in more than 140+ countries worldwide by providing fast, flexible and energy saving home appliances with smart technologies and stylish design.

Beko is a Main partner of FC Barcelona and Australian Rugby Sevens star Ellia Green, and as a result knows exactly what the top players in the world eat in order to perform at their best. By highlighting to children and parents what their heroes eat, Beko hopes to inspire new eating habits with their latest campaign, ‘Eat Like A Pro’. Beko wants to support parents, particularly their children, to be active, eat healthy and encourage a healthy lifestyle.

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Wednesday, 10 October 2018

How to build a successful website tip #8: Mobile, video + accessibility

"1) Mobile-first strategy - With a majority of online traffic coming from mobiles, its time businesses begin adopting a mobile-first website design that is later optimised for desktop. This will ensure that your site drives results from visitors on their mobile. 
2) Use video content on your website - This can help drive traffic to your landing pages & blogs. Video helps you to engage visitors of your site, increasing the time spent on your page which boosts your Google ranking. 
3) Increase accessibility - Create more ways for visitors to contact you. This includes channels such as email, phone, forms & Facebook messenger. You may also encourage visitors to ask questions, take tours or make consultation bookings in order to nurture those who aren't ready to purchase." - Lachlan Hall

Lachlan Hall is a Business development manager for SBP Creative Media, a Melbourne based digital marketing company helping businesses to communicate effectively online. In this role, he assists businesses in finding opportunities to market online and develop strategies that will allow them to cut through the clutter of online content.

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Tuesday, 9 October 2018

How to build a successful website tip #7: PLAN!

"You Definitely should have a plan for your business and eventually your website. Is it going to be your virtual store, Customer service portal or just a glorified Brochure? – I mean a bricks and mortar business without a business plan is pretty silly! Why should it be any different for your website or landing pages? Have a plan for the coming month, 3 months, 6 months, 12 months! Where do you see you and your website 5 years from now? Do you have an exit plan? Do you have a revenue plan? 'By failing to prepare, you are preparing to fail.'” - Prosper Taruvinga

Livelong Digital helps small businesses to be found when their clients are searching for them. 

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Monday, 8 October 2018

How to build a successful website tip #6: Maximise conversions

"By far, the most important thing to consider when developing a successful website is how you can maximise conversions - whether that be an ecommerce sale, or a form submission for a service business.

People often get too wrapped up in a pretty website design at all cost - but that often doesn't convert.

Some basic tips to improve your website conversation rate are:

  • Ensure you have a clear navigation and customer flow.
  • Provide simple and clear "call to actions" throughout the website.
  • Improve your website speed at all cost.
  • The right images can work wonders.
  • Don't stop testing."

David Pagotto is the founder and managing director of SIXGUN, a digital marketing agency based in Melbourne, Australia.

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Sunday, 7 October 2018

Monday, 1 October 2018

How to build a successful website tip #5: Communicate who you are and what you do

"Ensure your website effectively communicates what it is that you do straight away. The average page visit lasts a little less than a minute, and a lot of visits last less than a few seconds, so connecting with your audience straight away is important.

Users take the time time to read just a quarter of the text on the pages they actually visit, so format your website in a way that makes it easy to read and digest. This includes utilising icons and imagery to support your messaging, dot points, subheaders, etc to break up your content. 

Nobody wants to read a wall of text on a web page, and if you do it they will leave almost instantly.

These basic design principles are vital, because any form of digital marketing you do without addressing these issues first will be in vain."

Blake Smith is a digital marketing consultant specialising in growth hacking and SEO. He manages multi-channel strategies for clients, designing campaigns that focus on growth, lead generation, and engagement. Follow Blake on his personal digital marketing blog at or on his social accounts @blakesmithy.

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