Monday, 22 October 2018

HALLOWEEN IDEA: Lollipop Ghosts

How cute are these little guys? And they're super simple to make - just grab some lollipops, a box of tissues and your ribbon of choice. So easy the kids could make them with you! 



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How to build a successful website tip #11: Guide visitors around your site and maximise Call to Actions

It's all about driving visitors to your next piece of helpful content on your site, and guide them towards lead capture. You want your visitors to feel they are obtaining useful information, to a point where they are motivated to speak with you. Several subtle, yet easily accessible Call To Actions on every page are vitally important to encourage them to reach out.


Tim's company, ISL, recently launched their website, which Tim personally built out all of the content (not design). 

Tim Bailey is a passionate Sports Business Development executive utilizing ISL‘s services in order to market the sports and brands we all love. Connect with Tim here

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Sunday, 21 October 2018

HALLOWEEN IDEA: Band-Aid Biscuits

Looking for an easy Halloween party food idea? These biscuits are are realistic enough to be pretty gross! Just grab some waffers, white icing and strawberry or raspberry jam. And don't forget to display with the Band-Aid box! The kids will love these!

Source: https://www.kidspot.com.au/kitchen/recipes/band-aid-biscuits-3260

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HOT SPECIAL: Hip Flask - Booze Pour Homme NOW $10 (was $19.95)


This funny little hip flask is a great gift for anyone who likes their spirits. It's also the perfect pocket size.

Saturday, 20 October 2018

HALLOWEEN IDEA: Jar Lanterns

These cute little lanterns are easy to make - just grab a bandage and some googly eyes and you're set! These can be filled with a tea light candle, but a safter option is a battery-powered tea light. They would look great along a pathway, or as a table decoration clustered together like these ones:-)

Source: http://craftsredesigned.blogspot.com/

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Friday, 19 October 2018

HALLOWEEN IDEA: Spooky eyes

It's less than 2 weeks to Halloween (Weds 31 Oct). As much as I try to resist Halloween each year, it's becoming increasingly harder with a 6 and 4 year-old in our family. You know what they say, "if you can't get out of it, get into it!". This year I'm on the look-out for easy, fun, inexpensive Halloween food and decoration ideas. Here is the first of a few of my favs...


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Wednesday, 17 October 2018

How to build a successful website tip #10: HTTPS, Hosting, SEO and Design

1. HTTPS 
Keep your customers happy and personal data secure.

2. Host 
Think carefully about a web platform e.g. shopify, wix or squarespace. It’s much easier to create something stunning yourself for under $300.00 AUD a year instead of paying an agency $6000 just for a build.



3. SEO
Focus on developing great content, keyword rich pages and building authority and links in your space. These signals all put you in the Google good books. In time, you’ll receive more organic traffic to your site.

4. Design UX (user experience)
Focus on the customer journey, make it easy for them to learn about your brand, purchase products, contact and link out to other relevant branding areas e.g. socials. When you’re building a page actually think - what value is in this for the customer?

Josh is the Director for STLTDFX, a unique collection of limited pieces of art and series streetwear garments, inspired by automotive influences and design. Connect on Instagram @stltdfx. 

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Monday, 15 October 2018

Lunchbox Ideas: Choc Chip Cookie Monster Recipe

It's the first week back at school after the holidays. If you were scrambling for things to put in your child's lunchbox this morning, try Ocea Marie's healthy cookie recipe...

"I would buy so many cookies from the bakery section at the supermarket. It was ridiculous! As our eating habits changed and we developed a healthier relationship with food, finding cookies that weren’t filled with nasties became a challenge. So I took to the kitchen and after much ‘toddler testing’ here is what I call the ‘Choc Chip Cookie Monster Recipe’. It’s a perfect guilt-free treat to satisfy a craving and fits neatly in a lunchbox!" - Ocea Marie



Ingredients:

  • 1 cup Almond Meal
  • 1 cup Oats
  • ¼ cup Coconut Oil
  • 3 Tbsps Pure Maple Syrup
  • ¼ tsp Sea Salt
  • ½ tsp Baking Powder
  • 2 tsp Vanilla Extract
  • 150g Chocolate Chips


Method:
1. Preheat the oven to 160°C 
2. Blitz the oats until they have ’flour’ like texture.
3. In a medium bowl, whisk together the almond meal, oats, salt, and baking powder, then add the coconut oil, maple syrup and vanilla extract. Mix well until all the ingredients are wet.
Fold in the chocolate chips. 
4. Using a rounded tablespoon, scoop up the batter and then roll into balls, drop the cookie batter onto a baking pan lined with baking paper.
5. Bake for 12 – 15 minutes, until the edges are golden brown. 
6. Allow the cookies to cool on the baking pan. You can eat them while they are warm, be mindful that the melted chocolate chips are hot! I actually prefer the taste and texture once they are at room temperature.

TIP: Double the batch and freeze the extras, this is always my intention but never happens.

Ocea Marie is a Wife, Mumma, Nonna, entrepreneur, writer and eternal optimist dedicated to helping you live, love and create a little more abundance every day. Learn more at www.oceamarie.com

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Friday, 12 October 2018

How to build a successful website tip #9: Engage your audience with colour

"I am a firm believer in choosing colours that reflect your brand personality. Your website says a lot about who you are and colours are a great way of reflecting this. 



You need to know and understand your audience. Who are they and what are they looking for? Then work around that. Will the colours and themes work for your target market? Are they likely to engage with this content? While we need to focus on our personal brand, we also need to ensure that our audience will like our themes too." - Caroline Naguib

Caroline Naguib is a designer and PR expert. She is the co-owner of Infomatrix PR, a brand consultancy that helps businesses tell their story.

Caroline studied at the prestigious Enmore Institute and currently design websites, newsletters, merchandise and more for businesses. 

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Thursday, 11 October 2018

Healthy school lunch box ideas to have kids Eating Like A Pro

With kids returning to school soon, are you wondering if the lunch and snacks in your kids lunch box are the best and healthiest option? Anyone, including schools, might turn to the pre-packaged option when time is tight, and those are frequently full of hidden sugars and unhealthy fats.

The secret to packing a healthy, nutritious and simple lunch box is to make sure you are using real, fresh food and allowing a little extra time in the kitchen to prepare.

Below are some simple and healthy lunch box ideas from Eat Like A Pro by Beko and FC Barcelona’s nutritionist that will help you prepare delicious and nutritious breakfasts and snacks that will have the entire class envious.

Beko is a Main partner of one of the world’s greatest football clubs, FC Barcelona, so we know what the best athletes in the world eat to help inspire healthy eating habits in kids. Beko’s Eat Like A Pro recipes are created and approved by FC Barcelona nutritionists and are simple to make, helping parents take the challenge out of packing a healthy lunch for the little ones.

1. Make kids go nuts with fruits and nuts

The most natural, nutritious, and quick alternative for a snack is always a handful of seasonal fruits mixed with a nuts* such as almonds, walnuts, and hazelnuts to fuel your child’s day. The fresher the fruits and nuts, the better and try to avoid pre-roasted, salted or seasoned nuts as these have hidden and unhealthy additives.

No matter how many times brands write “all-natural” on their juices, bottled fruit juices are never the same as the fruit itself. Juices are typically rich in added sugars and receive heat treatment that destroys their vitamins. If the time and energy to squeeze the juice out of fruits seem like too much work, remember, you can always serve them whole or sliced up instead.

Sliced is one of the most fun ways to serve fruit because you can make your own creations out of it! Try arranging fruits and nuts to make shapes or faces, or you can even turn the nuts or seeds into a paste, like tahini. Grated coconut is always a fun ingredient and adds that element of yum to any banana or apple.

*Always check with the school on their allergy policies before including nuts in a lunch box.




2. Don’t forget the good ole’ sandwich

Sandwiches are a classic lunch box addition. Not only are they quick and easy to make but with the right ingredients they can be nutritious and healthy too. The way to a healthy and delicious sandwich starts with the bread. If you’re not making your own, we suggest you buy your bread from the bakery and make sure you’re picking a loaf made from wholegrain flour that has gone through a slow fermentation process.

Now comes the fun part: the filling! Avoid processed products like cold meats, commercial sauces, and jams or hazelnut cream. Instead, use fresh and natural ingredients like:

  • Guacamole
  • Hummus
  • Homemade nut pastes or fruit spreads
  • Fresh goats or sheep cheese with a spoonful of raw honey
  • Rocket or spinach.

With a little bit of imagination, you’ll be able to come up with lots of personalised sandwich designs for your kids and with a little added time and effort, you can prepare some envious lunch boxes.

Whatever recipe you choose, just remember these top tips:

  • If you use flour, make it wholegrain
  • If you want to sweeten things up, use natural ingredients like fresh or dried fruit (dates, dried apricots, raisins), cinnamon, vanilla, carob, or honey
  • Organic, unprocessed foods are always better than pre-packaged or processed options.
  • By following the above tips and using fresh and healthy ingredients, not only will you have your children eating like pros, but you’ll be prepping lunch boxes like a pro too!

Beko is the international home appliance brand of Arçelik Group and offers a wide range of major home appliances. Beko is No.1 in the European free-standing white goods market and the second largest home appliance brand in Europe in the white goods sector, and has been the fastest growing brand in the overall European market between 2000 and 2016.

For Beko, the smart generation is the greatest source of inspiration in pioneering future solutions. Beko offers a range of smart solutions to cater to the needs of different people, cultures and ways of life in more than 140+ countries worldwide by providing fast, flexible and energy saving home appliances with smart technologies and stylish design.

Beko is a Main partner of FC Barcelona and Australian Rugby Sevens star Ellia Green, and as a result knows exactly what the top players in the world eat in order to perform at their best. By highlighting to children and parents what their heroes eat, Beko hopes to inspire new eating habits with their latest campaign, ‘Eat Like A Pro’. Beko wants to support parents, particularly their children, to be active, eat healthy and encourage a healthy lifestyle.

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Wednesday, 10 October 2018

How to build a successful website tip #8: Mobile, video + accessibility

"1) Mobile-first strategy - With a majority of online traffic coming from mobiles, its time businesses begin adopting a mobile-first website design that is later optimised for desktop. This will ensure that your site drives results from visitors on their mobile. 
2) Use video content on your website - This can help drive traffic to your landing pages & blogs. Video helps you to engage visitors of your site, increasing the time spent on your page which boosts your Google ranking. 
3) Increase accessibility - Create more ways for visitors to contact you. This includes channels such as email, phone, forms & Facebook messenger. You may also encourage visitors to ask questions, take tours or make consultation bookings in order to nurture those who aren't ready to purchase." - Lachlan Hall



Lachlan Hall is a Business development manager for SBP Creative Media, a Melbourne based digital marketing company helping businesses to communicate effectively online. In this role, he assists businesses in finding opportunities to market online and develop strategies that will allow them to cut through the clutter of online content.

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Tuesday, 9 October 2018

How to build a successful website tip #7: PLAN!

"You Definitely should have a plan for your business and eventually your website. Is it going to be your virtual store, Customer service portal or just a glorified Brochure? – I mean a bricks and mortar business without a business plan is pretty silly! Why should it be any different for your website or landing pages? Have a plan for the coming month, 3 months, 6 months, 12 months! Where do you see you and your website 5 years from now? Do you have an exit plan? Do you have a revenue plan? 'By failing to prepare, you are preparing to fail.'” - Prosper Taruvinga


Livelong Digital helps small businesses to be found when their clients are searching for them. 

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Monday, 8 October 2018

How to build a successful website tip #6: Maximise conversions

"By far, the most important thing to consider when developing a successful website is how you can maximise conversions - whether that be an ecommerce sale, or a form submission for a service business.

People often get too wrapped up in a pretty website design at all cost - but that often doesn't convert.

Some basic tips to improve your website conversation rate are:

  • Ensure you have a clear navigation and customer flow.
  • Provide simple and clear "call to actions" throughout the website.
  • Improve your website speed at all cost.
  • The right images can work wonders.
  • Don't stop testing."

David Pagotto is the founder and managing director of SIXGUN, a digital marketing agency based in Melbourne, Australia.


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Sunday, 7 October 2018

Monday, 1 October 2018

How to build a successful website tip #5: Communicate who you are and what you do

"Ensure your website effectively communicates what it is that you do straight away. The average page visit lasts a little less than a minute, and a lot of visits last less than a few seconds, so connecting with your audience straight away is important.

Users take the time time to read just a quarter of the text on the pages they actually visit, so format your website in a way that makes it easy to read and digest. This includes utilising icons and imagery to support your messaging, dot points, subheaders, etc to break up your content. 

Nobody wants to read a wall of text on a web page, and if you do it they will leave almost instantly.

These basic design principles are vital, because any form of digital marketing you do without addressing these issues first will be in vain."

Blake Smith is a digital marketing consultant specialising in growth hacking and SEO. He manages multi-channel strategies for clients, designing campaigns that focus on growth, lead generation, and engagement. Follow Blake on his personal digital marketing blog at www.blakesmithy.com or on his social accounts @blakesmithy.

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