People often get too wrapped up in a pretty website design at all cost - but that often doesn't convert.
Some basic tips to improve your website conversation rate are:
- Ensure you have a clear navigation and customer flow.
- Provide simple and clear "call to actions" throughout the website.
- Improve your website speed at all cost.
- The right images can work wonders.
- Don't stop testing."
David Pagotto is the founder and managing director of SIXGUN, a digital marketing agency based in Melbourne, Australia.
Want more tips like this? Subscribe to our newsletter here...